Where
do we begin?
Hey everyone, welcome to my new blog ‘Social Switch’. My
name is Michael and this is my first ever post into the Blogosphere. I look
forward to seeing what comes of this adventure over the next few months. Half
the battle when writing can be deciding what to write about, or maybe more to
the point is what to write about that will actually be interesting for others
to read. I personally do enjoy writing, although I do sometimes tend to ramble
on a bit. I will do my best to limit this in my posts and be concise and
straight to the point.
Being that this is the first post I struggled somewhat where
to begin. Maybe this was due to a little fear of the unknown; at the same time
though I feel some excitement in learning a new skill and being able to share
my thoughts on some very interesting topics. I look forward to learning and
sharing over the next few months more about mobile devices which I have plenty
of experience with using and twitter which I have used on occasions. I also am
looking forward to delving into topics like politics and wikileaks in which I have
some knowledge, as well as learning about the last 2 topics simulacra and produsage
as they are completely new to me.
Does
blogging have a future?
One thing we can be sure of is the fact that internet most
definitely is not a fad, it is here to stay. New forms of media and the growth
in technology will continue for a long time to come. Social media platforms
have exploded in popularity, if we look back at the origins of social media,
blogging is central to where it all began. It has come a long way since the
first online journal which gave us the ability to write about our thoughts and
ideas, then publish and share them with everyone.
Social media and blogging together have revolutionised how
we engage and share news and ideas. The platform has given everyone a voice; through
writing posts and conversations about those posts, to sharing videos and
pictures. On their own, pictures tell a great story.
Traditional media did at first write off blogging, but now
they see blogging as crucial. The fastest growth is seen in the desire for
traditional media to have faster, cheaper and real-time platforms to distribute
their content. Blogs have a broad reach, the integration of many social media
platforms to promote have ensured larger audiences read posts and thus have
seen an increased use by influential groups such as politicians, media,
corporate highflyers and celebrities. This
has turned blogs into an essential means of communication especially if you
wish to attract wider audiences.
Another aspect that will continue to see the blogosphere
grow and survive is the increased growth and use of mobile devices making for
easier access at virtually anytime. This helps support the continued growth of
multimedia platforms that encourages and attracts wider audiences through the
availability and ability to use multiple media platforms in blogs. This has
greatly enhanced the user’s ability to package information in different formats
to reach much larger audiences.
The continued growth of social media and multimedia
platforms and the increased use of blogs by the traditional media, corporations
and leaders as well as individuals wishing to have a voice ensures blogging
does have a strong future.
Hi Michael - very captivating first post. I think it's really interesting that traditional media initially wrote off blogging. It's funny to see how naive and stuck in our ways we can be with change. Particularly in relation to technology. I'm not sure if you're across the demise of the Nokia and Kodak businesses as a result of their reluctance to embrace the digital movement, but if not, it's definitely worth looking into.
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